Monday, October 21, 2013

Qualitative Research and Data Analysis using NVivo software

Hi there!

This is some info about Qualitative Research and Data Analysis using NVivo software.


What is Qualitative Research?

  • Qualitative research is all about exploring issues, understanding phenomena, and answering questions?
  • It analyzed the unstructured information through the data gathered from the related research topic.
  • It gains insight into people’s attitudes, behaviors, value systems, concerns, motivations, aspirations, culture or lifestyle.
  • It’s used to inform decisions, policy information, communication & research.



What is Qualitative Research software?

  • Helps people to manage, shape and make sense of unstructured information.
  • It does NOT do the thinking for you; it provides a sophisticated workspace that enables you to work through your information.
  • It has tools for classifying, sorting and arranging information.
  • It gives you more time to analyze the materials, identify the themes, glean insight and develop meaningful conclusions.
  • ‘TRY & ERROR’ OR ‘TRY & ADJUST’



What is NVivo?

NVivo is software that helps you easily organize and analyze unstructured information, so that you can ultimately make better decisions.

 Whatever your materials, whatever your field, whatever your approach, NVivo provides a workspace to help you at every stage of your project - from organizing your material, through to analysis, and then sharing and reporting.

“NVivo is more than a simple qualitative data analysis program; it is a vital resource for planning, team coordination, literature reviews, research design, data analysis and reporting.”

Chris Atchison, Department of Sociology and Anthropology (Simon Fraser University)


NVIVO as computer aided software

Computer aided software need to be treated as an aided tool (Nacos et al., 1991) and not as a replacement for highly developed human capabilities of reading, transcribing, and translating written matter. 


It is vital for a researcher to have the skills and ideas to challenge their analysis by undergoing a manual procedure to ensure the reliability and validity of doing research.

Researchers need to bear in mind that, only they know what they are trying to seek from the raw data, and how they could possibly manipulate the data towards the right direction.



What does NVivo help you achieve?

• Spend more time on analysis and discovery, not administrative tasks.

• Work systematically and ensure you don’t miss anything in your data.

• Interrogate your information and uncover subtle connections in ways that simply aren’t possible manually.

• Rigorously justify your findings with evidence.

• Manage all your material in one project file.

• Easily work with material in your own language.

• Effortlessly share your work with others.

At the end of the program you should be able to start your analysis using NVivo to cater your research need by providing/reporting your result in systematic way.



INTERESTED TO KNOW MORE ABOUT THE WORKSHOP??? 



Click here to find out about the nearest one-day workshop on Qualitative Analysis using NVivo: <<http://postgraduateworkshop.com/nvivo/>>



Course Title : One Day Workshop on Qualitative Analysis Using NVivo
Date
»
28 October 2013 (Monday)
Time
»
8.30 a.m. - 5.30 p.m.
Venue
»
Wisma R&D, Universiti Malaya
Speaker
»
Dr. Siti Uzairiah Mohd Tobi
Registration Fee
»
RM180
Medium
»
English
Website
»
http://postgraduateworkshop.com/nvivo/



If you are interested to attend the workshop, please contact our Marketing Executive, Caroline Julis through email at mpws.richtraining@gmail.com 

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